The Power of a Plan

IMI Magazine | 16 Mar 2017

The Power of a Plan

IMI Magazine | 16 Mar 2017

In this article:

Chartered marketer Dee Blick provides a guide to coming up with the perfect marketing plan for your business.


‘Fail to plan; plan to fail’ or variations of such are widely used and attributed. Their ubiquity is for a good reason: the advice is something of an ‘accepted truth’ and certainly holds true when it comes to marketing. So in this article, chartered marketer Dee Blick provides a guide to coming up with the perfect marketing plan for your business.

Learn the perfect marketing plan for your business:

  • How do I identify the target audiences for my business
  • How do I write a marketing plan for my business
  • How do I write a positioning statement for my business
  • How do I check if my marketing plan is working
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Wendy Hennessey

+44 (0) 1992 511521

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