The Elixir of Youth

by IMI Magazine
18 Mar 2016
The Elixir of Youth

Older generations trying to market to the young can often be characterised by crude stereotypes, basic misunderstandings and a general level of condescension that is more likely to deter than attract. However, at IMI Magazine we are ‘totes’ young, cool and funky and know exactly where the cool kids hang… You want proof? Well here social media expert Nicky Kriel reveals the platforms which your business should be using to speak to younger generations; just don’t say "totes" or "cool"…

In this article you will learn:

  • How do I market to young people
  • What social media platforms do young people use
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Wendy Hennessey

+44 (0) 1992 511521

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