"You need to find a way to stick your elbows out"

by Tim Kiek
05 Feb 2019

SsangYong UK's boss on his aspirations for the disruptive brand

"You need to find a way to stick your elbows out"

"What’s in a name?" queried the love-addled Juliet of Romeo and Juliet fame. Well quite a bit actually, Jules – take SsangYong for example. In English, the word SsangYong directly translates to ‘double dragon’ and, whilst there is nothing remotely monstrous or mythical about the company, its reptilian appellation does hold significant metaphorical heft.

To view this content, please log in as an IMI member, if you are not already an IMI member, you can find out more on how you can join the IMI here.

or Join

Advertising
Wendy Hennessey

+44 (0) 1992 511521

Contact us
General enquiries

+44 (0) 1992 511521

  • imitw
  • theimivideo
  • mim_facebook
  • LinkedIn
 
View Full Site View Mobile Optimized