IMI MAGAZINE - april 2012

Sun strokes-The deserted vs Project

Setting up a dirt bike for the harsh terrain of the Dakar Rally route is challenging enough but, as Naouel Zenaidi discovers, one man is preparing to go solar.

Published on 01 Oct 2012


The Road Ahead for the Economy and the Motor Industry

In a special article for Motor Industry Magazine, Professor Garel Rhys sets out his view on what will drive and influence the industry in the months ahead.

Published on 01 Apr 2012


Scholarship programmes: Funding the future

Concerns at potential skills gaps prompted Ford and DAF to enhance established apprentice programmes to bring more dealers on board. Gareth Price reports.

Published on 02 Apr 2012



Also in this issue

Gemima on Gender

A female car mechanic in Ipswich is leading the drive against gender stereotyping in the automotive industry by challenging the belief that some jobs are reserved for men or women.

Sun strokes-The deserted vs Project

Setting up a dirt bike for the harsh terrain of the Dakar Rally route is challenging enough but, as Naouel Zenaidi discovers, one man is preparing to go solar.

The irresistible appeal of Geneva

Press day at the Swiss city’s annual motor show provides an intoxicating cocktail of business, technology, excitement, fashion and glamour...

Chrysler’s different American roots

Chrysler UK’s £10 million campaign to relaunch the brand kicked off during Sky TV’s coverage of the Super Bowl in early February with a 60-second film aimed at reinforcing a gritty, urban reputation for the marque, writes Martin Derrick.

Write-offs: Lost without trace

The industry seems in agreement over the need for better ways to track write-offs and ensure that if they make it back on the road it’s they have been properly repaired and documented, as Heather Grant reports.

The Road Ahead for the Economy and the Motor Industry

In a special article for Motor Industry Magazine, Professor Garel Rhys sets out his view on what will drive and influence the industry in the months ahead.

Scholarship programmes: Funding the future

Concerns at potential skills gaps prompted Ford and DAF to enhance established apprentice programmes to bring more dealers on board. Gareth Price reports.

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