IMI MAGAZINE - october 2018

A Polestar is born

Polestar Chief Operating Officer, Briton Jonathan Goodman, is clear where the company is headed: "We're going full steam ahead," he confidently proclaims.

Published on 08 Oct 2018

Doesn't suit you sir

Are you sitting comfortably? You may well be at your desk in your workplace and wearing a suit and tie – not so tortuous now but this July, in the midst of one of the hottest summers on record, being trussed up in such cloying attire would have been highly unpleasant.

Published on 08 Oct 2018

Surmounting survey fatigue

Almost every activity - from buying groceries to a visit to a doctor’s surgery - is followed up by a request to fill in a survey, usually online.

Published on 08 Oct 2018

Also in this issue

Start spreading the news

How the IMI is promoting careers in future directions

Time's up for fat cats

Increasing spotlight on executive remuneration in the industry

An appetite for adventure

The growing popularity of Adventure Sport and Touring bikes

New order

Why add-on products shouldn't be an afterthought in the sales process

Wealth and fitness

The secrets of selling to high-net-worth individuals

A Polestar is born

Profiling Volvo's new stand-alone electric car brand

Doesn't suit you sir

The importance of dress code in the workplace

Surmounting survey fatigue

How best to measure and collate customer feedback

Stave off the bleak midwinter

Appraising the winter servicing market

Digital Magazine - October 2018

Read this edition of IMI Magazine IMI Magazine in Digital Flip Book form.


Why electric cars don't need to be made attractive to consumers

Motivating younger generations to pursue a career in automotive

Wendy Hennessey

+44 (0) 1992 511521

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